Something that I thought was kind of interesting that writing for PR is like dating. Public Relations Writing and Media Techniques by Dennis L. Wilcox and Bryan H. Reber, discuss “How dating advice can make you a better writer” with these six points: 1. Avoid too much information, 2. Don’t talk about relationships gone bad, 3. Be Yourself, 4. Dress for the occasion, 5. Keep drinks to a minimum, and 6. Order the steak. I thought these points, in a sort of funny way, were point on with writing for PR. You would never want to make yourself look bad on a date, same with a PR campaign.